22 BET, The betting company has managed to overcome one of the biggest hurdles in the global gambling industry, by expanding into the UK market.
According to the company, their aim is ‘providing the most transparent and customer-oriented services on the Kenyan market though engaging all classes to promote and nurture talents in the society.
At a time when several betting companies are facing scrutiny from the Kenya Revenue Authority for not meeting undisclosed licensing requirements, 22BET has been given a clean slate as Kenyans will now be able to make money through sports betting which the most popular option or online casinos.
22BET has made the betting process easier for Kenyan players by integrating mobile payment options, M-Pesa and Airtel Money. The options will include betting on both major football leagues and tournaments, as well as all Kenyan leagues and these now happening in boxing and all sports in general.
22BET also sponsored the Ronaldinho & Friends VS Adler All-Stars charity match. The unique meet up took place at Eintracht Frankfurt’s Commerzbank Stadium, with Kuranyi, Rafael Van der Vaart, and Kevin Prince Boateng all stepping into the field.
The sports betting industry in Kenya is estimated to be worth around Sh2 billion at present, set to rise to Sh5 billion by the end of 2020.
