In celebration of World Food Day, Naivas Supermarket, a leading supermarket chain and a recognized superbrand in Kenya, has proudly partnered with Food Banking Kenya, a registered NGO, to support families facing food insecurity. This year’s theme, “Right to Food for a Better Life & a Better Future,” resonates deeply with Naivas as it seeks to uplift the local community and ensure no one goes hungry.
Today, the aim is to reach 800 households from Korogocho and provide essential food items to an estimated 4,000 individuals.
This initiative underscores the belief that everyone has something to give and that even small acts of kindness can significantly impact those around us. As a brand, Naivas is committed to finding opportunities for such acts, believing that its contributions can turn lives around and foster hope.
“Buying and selling are the core of any retail business, but at Naivas, we recognize our responsibility to give back to the community,” said Andreas Von Paleske, Chief of Strategy at Naivas.
“While we may not be able to solve all the world’s challenges, we can certainly do our part. This partnership is just the beginning of our commitment to reducing food waste and loss.” The donation will include essential dry food items such as bread, flour, and milk.
Looking ahead, Naivas plans to expand its involvement in proactive initiatives aimed at minimizing food waste and supporting sustainable food systems in Kenya. “We are grateful for this partnership with Naivas, which reflects our shared commitment to fighting hunger and promoting food security,” said Moses Nyoro, Business Development Director, Food Banking Kenya.
“Together, we can make a meaningful difference in the lives of many families.” Naivas encourages everyone to join in this effort, reminding the community that collective action can lead to significant change. As we observe World Food Day, let us all remember the power of generosity and the importance of supporting those in need.
Naivas is a leading supermarket chain and a recognized super brand in Kenya, dedicated to providing quality products and exceptional service while also giving back to the community. Through various initiatives, Naivas aims to make a positive impact and promote sustainable practices.
Kenya Food Banking Kenya is a registered NGO focused on alleviating hunger and promoting food security across Kenya. Through partnerships and community engagement, they work tirelessly to support families in need and reduce food waste.
