Nairobi, 3rd November 2021- Jumia, Africa’s leading e-commerce platform, has launched the 9th
edition of its “Jumia Black Friday” campaign dubbed Kila siku ni Black Friday (30 days of Black
Friday) with the aim of encouraging consumers to shop online daily on the platform. For the first time,
mind-blowing deals will include 5 cows retailing for only Ksh 100 during the campaign launch on 4th
November at midnight.
Groceries & beauty products expected to dominate this year’s campaign
Jumia in partnership with thousands of sellers and brands will offer consumers a wide assortment of
products at the best prices. Jumia Africa Index 2021 saw a consumer shift to groceries and everyday
essentials since the COVID-19 pandemic, a trend that will also reflect in this year’s Black Friday. Other
categories expected to have mind-blowing deals include home and living, beauty, fashion, food delivery,
and phones.
“Black Friday is our biggest event of the year. Every year we try to bring something new & exciting for
our customers – which helps bring new customers into online shopping & build the category. It is also a
special time of year for our sellers & partners – as they can do really well, building up savings for the
festive season. This year’s top deals will include all of our Kenyan consumer’s everyday favorites such as 5kgs of Jogoo Unga @149 (that’s 40%+ off). Come join the party!” said Chappatte.
The campaign, which runs from November 5th to 26th November, is the biggest sale of the year in
partnership with brands like Equity bank, Xiaomi, L’oreal (Garnier), PRK (Beefeater), RB (Harpic), Johnie
Walker, Hisense, Adidas among others.
“In the past, we have offered some lucky customers Kuku for Ksh 100 and Mbuzi ya thao (Ksh 1000),
and now for the first time we bring you cows for only 100 bob on Jumia!”, said Jumia Kenya CEO Sam
Chappatte, emphasizing that there will be limited stock available – but millions of deals to choose from.
App only Black Friday deals will include: discount vouchers, flash sales, Free Delivery from top brands
and crazy give-aways – for those customers who download the Jumia App ahead of the campaign.
See below some of the mind-blowing deals to expect this Jumia Black Friday from 5th-26th November.
