Dubai, United Arab Emirates, March 29, 2022: Canon, the official printing and imaging provider of Expo
2020 Dubai, declared the winners of its much-talked-about sustainability-themed competition ‘Moments that Matter’, in an announcement today. Held in collaboration with the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Award (HIPA), the competition was launched with an intent to drive meaningful change and sustainable action through the power of visual storytelling at Expo 2020 Dubai last year.

In alignment with the Expo 2020 theme, Canon invited photography enthusiasts to participate in the ‘Moments that Matter’ competition by capturing moments that define humanity and relationships within the planet and highlight sustainable development issues. Participants in the EMEA region were encouraged to submit five images across any of four categories critical to global sustainability issues: Economic, Human, Environmental and Social.

The entry categories were subdivided into ‘Moments that make us’ (Environment), ‘Moments that heal us’ (Human), ‘Moments that save us’ (Social), and ‘Moments that develop us’ (Economic).

The overall competition entries have been judged by an esteemed international panel of experts, including Fiona Shields, head of photography at Guardian News and Media Group; Kathy Moran, the deputy director of photography for National Geographic magazine; Aïda Muluneh, Canon ambassador and founder and director of Addis Foto Fest; Brent Stirton, Canon. ambassador and senior photographer at Getty Images, and Muhammed Muheisen, Canon ambassador, National Geographic photographer, Pulitzer prize winner, and founder of Everyday Refugees.

DRIVING CHANGE THROUGH CREATIVITY
Canon is pleased to declare Abbas Alkhamis from Saudi Arabia as the grand winner chosen from across all
four categories for its sustainability-focused sustainability-focused competition, aimed at raising awareness about the planet and its people.

He will receive the grand prize of USD 8000 award and a prestigious opportunity to be part of the award
ceremony held at Expo2020 Dubai for using the medium of visual storytelling to engage and influence people about sustainable development.

The grand winner along with winners from each category was selected unanimously by the esteemed panel of judges, however, the ‘People’s Choice Winner’ was open for the public to cast their votes to determine the best participating photographer. As per popular opinion o the public, the ‘People’s Choice Winner’ award goes to Mohamed Nageeb Nasr, who is originally from Egypt but now resides in Qatar.

The other winners selected specifically for each category are as follows:

Gabriel Jimoh from Nigeria the official winner of the economic category, Saif Khlaifat from Jordan official winner of the humanitarian category ‘Moments that heal us’, Timokhina from Spain is the official winner of the environmental category ‘Moments that make us’, Olga

PEOPLE AND PLANET – CREATING A BETTER FUTURE FOR ALL

Commenting on the matter, Mai Youssef, Corporate Communications and Marketing Services Director –
Canon Middle East, Turkey, and Central and North Africa said, “It is an absolute delight to announce the
winners of the ‘Moments the that Matter’ competition – an inspiring initiative from Canon and Expo 2020 to encourage sustainable development through the medium of photography. We want to thank all the participants for investing their time and energy in this brilliant cause-led initiative. We are also very grateful to all our distinguished panel of judges who came together to shed light on such an essential subject – sustainability in the context of different topics and shared their immense wealth of knowledge.

Our endeavor through this competition was to highlight the significance of sustainability in all walks of life and the impact we can generate today by our thoughtful actions to create a better world for tomorrow.

The competition has been part of Expo’s series of interactive events and programs to promote the power of
imagery to capture, preserve and share with the world some of the most inspiring transformative ideas
showcased at the exhibition.

His Excellency Ali Bin Thalith, Secretary-General, HIPA, stated, “It was an absolute pleasure to collaborate with Canon and Expo 2020 Dubai and shed light on the significance of sustainability for our planet and people through a creative endeavor such as this. Photography has the potential to ignite emotions and actions as we have seen from the entries received. My heartfelt congratulations to all the winners.” Marjan Faraidooni, Chief Experience Officer, Expo 2020 Dubai, “The power of art and creativity to drive change is immensely impactful and this is evident through all the entries received for Canon’s Moments that Matter competition.

The competition perfectly aligned with Expo 2020’s themes of Opportunity, Mobility, and Sustainability with Canon’s corporate focus pillars of the ‘Future of the Planet’, the ‘Future of People in it’, and the ‘Future of what is Possible’ that generated the much-needed buzz and engagement on topics of sustainability in different areas of life. We are thrilled for all the winners and thankful to Canon for addressing this challenging conversation of sustainability by providing a creative platform to engage and encourage people.”

About Canon Central and North Africa
Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to
enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus.

CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market. Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region.

CCNA ensures the provision of high quality high-quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa. Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good.

CCNA pursues sustainable business growth, focusing on reducing its environmental impact and supporting customers to reduce theirs using Canon’s products, solutions, and services.

At Canon we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.
For more information: Canon-CNA.com