Category: BUSINESS

  • From scarcity to oversupply: The tech talent market does a 180

    From scarcity to oversupply: The tech talent market does a 180

    By Ololade Odunsi, Talent Acquisition Lead at Founders Factory Africa

    Capital isn’t the only ingredient that moves a startup from concept to success. The other is people. Without high-quality founders and the right team to support them, a venture will never move from pre-seed to the graduation of Series A.

     

    However, much like the Great Reset taking place on the continent with investment harder to come by, a different reset has happened in the talent market. Post-COVID, African tech talent benefitted broadly from a job market favouring workers. A high-quality developer from Abuja could be based in Nigeria and work for a large US tech company that pays in US dollars.

     

    Sounds great, right? Not too fast.

     

    The talent market has done a 180

    COVID-19 forced reluctant global employers to experiment with remote work, but they learned quickly how remote work can be used to suit their needs. Many have since returned to an in-office model, but the lessons remain. If a ramp-up in internal capacity is needed quickly, the remote talent place is always a good place to start. However, as we move into Q3 and Q4 of 2023, the talent marketplace has changed again.

     

    The tougher macroeconomic environment has forced global employers, including tech giants like Google and Meta, to cut their workforces, with Africans bearing the brunt of these layoffs. Meta fired its entire content team in Kenya—a case that ended up in court—, while Twitter made large parts of its Africa team redundant, with some workers having only joined weeks before.

     

    In the market, other large employers with skilled tech workers on their books have felt the pinch, with workforces reduced across sectors to cut costs. The result is a one-two punch for the ecosystem. Startups are finding it harder to raise funds, but at the same time, the local talent they need to take that next step is suddenly back on the market. The worker market has done a 180. We are now in an employer’s market.

     

    In Nigeria, for example, the tech talents that left the country as part of the Japa wave in search of better working conditions and pay are not returning. There are exceptions, but for the majority, the journey is a hard one, and they do not want to sacrifice hard-earned gains. It’s a similar story across other markets in West and East Africa.

     

    What has changed is that even though these skilled tech professionals now live overseas, they are open to work offered in their home countries. The problem these workers now face is that the salaries they need to live abroad are not provided by local companies, with large corporations the exception.

     

    Even more importantly, hiring employers are dedicating more time to due diligence because they don’t want to bear the costs of a poor hire. They are also searching for candidates who have the potential to grow out of the roles they are hired for. Training internally is far cheaper than going to the market, even in a talent market that favours the employer. That means a preference has emerged for locally-based workers because these workers are easier to monitor, manage and pay than overseas candidates.

     

    The post-COVID salary hangover has arrived

    A different consequence of the post-COVID-19 pro-worker talent market is that salaries increased at rates not seen in years. Local firms raised salaries, as did their international competitors. Foreign firms held the advantage because of their deep wallets and the dollar exchange rates, allowing them to increase wages quickly and even offer payment in US dollars, placing extreme pressure on tech employers in East and West Africa.

     

    So far, in 2023, this salary bubble has burst. The salaries that tech workers expect to be paid are out of sync with what the market is willing to offer, with inflation and high-interest rates eating into employer margins. International and local employers in the tech sector are tightening their belts wherever possible.

     

    The candidates who understand these market dynamics and how best to navigate them have the best opportunity to find employment or re-employment in the tech sector and ecosystem. For example, there were CTO roles in Nigeria that were open for months on end in 2022. Now, employers can close applications within a few weeks because they have many available candidates to choose from.

     

    As the full effects of the interest rate cycle bear fruit in the coming quarters, competition in the tech talent market will only become more fierce. That doesn’t mean opportunities do not exist, but employers are wiser than they were 12 months ago, while tech workers must adjust to the macro dominating their respective sectors.

  • KEPROBA Heightens The Made In Kenya Initiative

    KEPROBA Heightens The Made In Kenya Initiative

    Kenya Export Promotion and Branding Agency supports the Made in Kenya initiative to promote and enhance the competitiveness of Kenyan products both locally and internationally.

    The Agency strives to diversify Kenya’s export base, increase export volumes, and expand the country’s export markets. It works closely with various stakeholders, including exporters, industry associations, local manufacturers, government agencies, and international partners, to achieve these goals. – Celestine Rono Ag. Director Strategy and Planning, Kenya Export Promotion and Branding Agency
    In a one on one with Acting Chief Executive Officer Floice Mukabana notes,
    “The Agency has been actively working with local supermarkets to raise awareness about the MadeInKenya initiative.

    The Made in Kenya campaign aims at:
    ?Enabling consumers locally and abroad to immediately identify a product as Kenyan and then associate the product with quality and authentic Kenyan value.
    ?Creating a strong brand proposition for Kenyan-made goods and services centred on quality and authenticity.
    ?Enhancing the competitiveness of Kenyan products in the local, regional and global markets. –

  • Huawei targets hydro-electric power producers with new eLTE solution

    Huawei targets hydro-electric power producers with new eLTE solution

    Huawei is rolling out a new information and communication technology solution specifically built for the hydro-electric power generation sector.

    Known as an Evolved Long Term Evolution (eLTE) Private Broadband Network, it is an intelligent energy management system built to ensure efficient power generation, power plant operations and power distribution.

    In a statement from the head office, Huawei Kenya CEO Will Meng said that the solution is being implemented across the Africa continent for hydropower generation plants whose thick concrete walls are a challenge for existing communication systems.

    “Huawei’s eLTE Broadband Network penetrates the thick concrete walls to provide all essential communication and operational management services across the entire company,” said Will. He added that the network carries voice, video, and data services throughout the plant, above and below ground and enables instant communication between the control room and maintenance staff. It effectively covers, without extensive cabling and installation, both indoor and outdoor working areas, including roadways inside the dam, generator rooms, and employee living areas within the plant’s vicinity, reducing delays and introducing certainty on the plant status..

    With features like “push-to-talk” and group calls for both voice and video, the private network makes routine maintenance and handling of emergencies easier and more efficient at the power plant.

    Will explained that staff can communicate via video call to fix maintenance challenges in record time and that building such modern networks also provides capacity for growth, enabling intelligent digital transformation of the site in the future.

    Clean energy is becoming increasingly important in their national energy mix, with Kenya on the Eastern side registering 57% is hydro power, about 32% is thermal and the rest geothermal and emergency thermal power. Solar PV and Wind power play a minor role contributing 2%. Kenya’s building stock is projected to grow to about 47 million square meters by 2025 with an attendant rise in electricity supply to the building and construction sector expected to be largely from renewable energy by 2030. Innovations like the eLTE solution are intended to enable hydropower producers like KenGen to effectively manage and distribute power to meet high demand in more efficient and reliable ways.

    The eLTE solution has been tested in Ghana for the Bui Power Authority (BPA) which has a hybrid hydropower and solar plant. BPA has commissioned the first 5MW Floating Solar Plant in the Sub-Saharan region and supplies power through the Bui Switchyard to the National Interconnected Transmission System (NITS).

    Its hydro power plant produces 404MW of electricity while an additional 50MW of power is generated from the solar installations on site, with the total renewable power output contributing around 6-7% of the total power generated in-country.

    Speaking when he commissioned the new Huawei system, Ghana’s Energy Minister Dr. Matthew Opoku Prempeh said that with the country striding towards achieving universal electricity access by 2025, it is important for it to unleash the transformational power of ICT in optimizing the operations at power plants, increasing the efficiency of renewable energy use, and ensuring a stable and cost-effective electricity supply to many more households nationwide.

    This, he said, is a practice that should be replicated across the continent as most African countries expand their reliance on renewable energy sources of electricity.

  • Why Unsecured Loans Are the Only Way To Fuel The Growth and Empowering Small Businesses

    Why Unsecured Loans Are the Only Way To Fuel The Growth and Empowering Small Businesses

    Small businesses often face numerous challenges when securing financing for growth and operational needs. Traditional lending practices often demand extensive collateral and rigid criteria, making it difficult for small businesses to access the required capital.

    Unsecured loans provide a unique flexibility level often lacking in traditional financing options. Small businesses can obtain these loans without having to pledge assets or provide collateral. This accessibility levels the playing field, allowing entrepreneurs with limited resources or new ventures to access much-needed capital.

    Unlike traditional loan applications that involve extensive paperwork and lengthy approval processes, unsecured loans offer a streamlined and expedited process. With fewer bureaucratic hurdles, small businesses can receive funds quickly, allowing them to seize time-sensitive opportunities, invest in growth initiatives, or address unexpected financial challenges. The speed at which unsecured loans are disbursed enhances business agility, enabling small enterprises to adapt and respond swiftly to market changes.

    One of the most significant advantages of unsecured loans is that they do not require the business owner to surrender ownership or dilute equity. Entrepreneurs retain complete control over their enterprises and maintain the ability to make independent decisions. This freedom is invaluable for small businesses, allowing them to preserve their vision and execute strategies without external interference. Unsecured loans thus empower entrepreneurs to grow their businesses on their terms, safeguarding their independence and long-term sustainability.

    For small businesses still establishing their credit history or have faced financial setbacks, unsecured loans can be a valuable tool to build or rebuild creditworthiness. In managing and repaying unsecured loans, small businesses demonstrate their ability to meet financial obligations, improving their credit profiles and opening doors to more favourable financing options. This positive cycle of credit-building nurtures business growth and paves the way for increased access to capital down the line.

    Lenders often back unsecured loans with a vested interest in supporting small businesses. As a result, these loans can foster a spirit of innovation and entrepreneurship. Lenders specialising in unsecured lending typically understand the unique needs and challenges faced by small businesses and are more willing to take calculated risks on promising ventures.

    An institution that gives an SME an unsecured loan means it trusts the SME. It is a risk that few are always willing to take. Stanbic Bank Kenya is such a risk-taker. The lender has one of the best-unsecured loans in Kenya. The minimum Loan amount that Stanbic gives unsecured is 100,000 shillings with a maximum loan amount of 10 million shillings; under supply chain financing, unsecured loans of up to 100 million are offered.

    What is more, the maximum loan term is 36 months with an option of one topping up their loan after six months of repaying it. There is also credit life insurance on all loans, and all loans get approval within 48 hours after we get all your supporting documents. Customers who have banked with Stanbic Bank for at least six months can access digital loans of up to 3 million shillings on the Stanbic APP or through USSD.

  • ALIKIBA CELEBRATES 20 YEARS OF MESMERIZING MELODIES WITH EXCLUSIVE KENYAN TOUR

    ALIKIBA CELEBRATES 20 YEARS OF MESMERIZING MELODIES WITH EXCLUSIVE KENYAN TOUR

    In a gesture of gratitude and love, award winning singer, songwriter and performer, Alikiba is embarking on a monumental journey to honor the unwavering support and devotion of his fans in Kenya. With hearts filled with joy and excitement, Alikiba proudly presents a captivating tour, exclusively dedicated to the true heroes and heroines who have stood by his side throughout his remarkable 20-year musical journey.

    Alikiba’s fan appreciation tour is not just a celebration of music; it is an extraordinary testament to the profound bond forged between himself and his Kenyan following. As he takes center stage in the inaugural Safari Centre WRC stage, he is poised to create an unforgettable experience, enveloping their fans in a symphony of emotions, melodies, and shared memories that have transcended time.

    The tour promises an immersive and intimate journey through the very essence of Alikiba’s unparalleled musical legacy. With a carefully curated setlist spanning his illustrious career, fans will be swept away on a nostalgic voyage, reliving the euphoria and nostalgia that only Alikiba’s music can evoke.

    “Mapenzi ambayo wamenionesha wakenya imeniridhisha, nimewafurahia sana kwa kipindi hili wamenipa support. Ndio maana nafanya tour hii spesheli” Alikiba said in a press dinner held at Westwood Hotel, Nairobi.

    The Fan Appreciation Tour is a resounding tribute to the unwavering loyalty and dedication of Kenyan fans who have been the backbone of his success. It is a heartfelt thank-you, an embrace of every voice that has sung along, every heart that has swayed to their rhythm, and every soul that has been touched by their extraordinary talent.

    Join Alikiba on 23rd June at the Safari Centre Rally festival as he embarks on a once-in-a-lifetime bongo flava experience, relishing the melodies that have defined an era. Immediate following tour events will be in Malindi at Whitemoon Beach Club on 1st July and Meru at Kinoru Stadium on 8th July. Other locations will be communicated later during the tour. Fans are invited to come witness the great energy, the intoxicating rhythms, and the lyrical artistry that have made Alikiba Africa’s renowned favorite.

  • Industry Leader Esther Ngomeli Exits Redhouse Group, Establishes Zenith East Africa Consulting Group Elevating IMC to New Heights

    Industry Leader Esther Ngomeli Exits Redhouse Group, Establishes Zenith East Africa Consulting Group Elevating IMC to New Heights

    Esther Ngomeli, former Deputy CEO and COO for Redhouse Group has announced her exit from the company to establish Zenith East Africa Group, an integrated marketing and communication (IMC) agency that places emphasis on people, practice, performance, planet, and impact.

    Zenith East Africa Consulting Group mission is anchored on redefining the IMC landscape by delivering strategic solutions that prioritize human connections, supporting business growth, creating value for stakeholders and promoting sustainability for positive impact on the planet.

    With a trailblazing spirit and a relentless pursuit of excellence, Ms Ngomeli has earned a sterling reputation as a multi-skilled business leader, with innovative thinking and strategic acumen. Under her leadership, Redhouse Group has flourished, achieving unprecedented growth and numerous accolades as a trusted partner for brands within the East Africa region.

    “It is with both humility and exhilaration that I announce my departure from Redhouse Group and the launch of this groundbreaking new venture. The time has come to fully harness the potential of marketing and communication in the digital age. Our new agency will be a catalyst for change, embracing innovation, and providing strategic guidance that will propel our clients towards unprecedented success. We are committed to challenging the status quo and reimagining what is possible in this dynamic industry,” said Ms Ngomeli.

    Drawing upon Ms Ngomeli’s exceptional track record of success and expertise, industry and business insights, and her deep understanding of the evolving marketing and communication landscape, the agency aims to deliver unmatched value and transformative solutions to its clients. By combining cutting-edge technology, creativity, data-driven strategies, and a people-centric approach, the Zenith East Africa Consulting Group will empower organizations to connect with their audiences in profound ways, driving sustainable growth, fostering authentic and meaningful relationships.

    Ms Ngomeli’s decision to establish Zenith East Africa Consulting Group has received overwhelming support from industry leaders, clients, and peers who recognize her unrivaled track record of growing businesses, delivering exceptional results and driving positive impact for both businesses and individuals. The marketing and communication community eagerly anticipates partnering and engaging with the agency, expecting nothing less than a transformative force that will reshape the industry’s landscape.

    “I aspire to weave together purpose-driven strategic solutions that harness the power of data, champion sustainability, and forge unbreakable bonds with humanity,” added Ms Ngomeli.

    In an era where consumers demand authenticity, social responsibility, and personalized experiences, Ms Ngomeli recognizes the need for a paradigm shift within the category. “Zenith East Africa Consulting Group will spearhead this transformative movement, leveraging the power of IMC to drive business growth and societal impact. By prioritizing human connections, delivering exceptional performance, making a positive impact on society, and protecting the planet, the agency will embody these values to deliver extraordinary results for its clients while contributing to a sustainable and inclusive future,” concluded Ms Ngomeli.

    As Ms Ngomeli bids farewell to Redhouse Group, she expresses deep gratitude to her dedicated team, clients, and partners who have played an instrumental role in the agency’s remarkable journey. Redhouse Group will continue its legacy of excellence under new leadership, while Ms Ngomeli embarks on this thrilling new adventure that promises to push the boundaries of strategic communication and sustainable business consultancy.

  • AA Kenya Partners With AMREF Flying Doctors to Save Motorist Lives

    AA Kenya Partners With AMREF Flying Doctors to Save Motorist Lives

    ·       The partnership, which offers emergency air and ground medical evacuation service, will give members direct access to AMREF Flying Doctors’ 24-hour control centre, staffed by qualified medical practitioners.

    ·       AA Kenya Premier and Prestige members will get free ground and air evacuation services. Members from other categories will access the same services at a discounted fee of Kshs. 2,500 per annum.

    AA Kenya has partnered with AMREF Flying Doctors to offer Maisha Membership, an air and ground ambulance scheme for its members.

    The partnership is aimed at safeguarding motorists and their families in the event of road accidents. This reduces further injuries or fatalities recorded during accident evacuations. Data from AA Kenya shows that over 50 per cent of fatalities from road accidents are as a result of inadequate medical skills among the first responders.

    Speaking at the partnership launch, AMREF Flying Doctors Medical Director Dr Joseph Lelo expressed his utmost appreciation for the collaboration, emphasizing its significance.

    “The partnership between AMREF Flying Doctors and AA Kenya is a commendable initiative, as it allows us to extend our services to their esteemed members, enabling them to avail themselves of life-saving medical evacuation services and prompt emergency roadside rescue. We are thrilled to offer these critical services at a significantly reduced membership cost, starting as low as Kes 2500 per year. This partnership directly addresses the needs of individuals who prioritize the peace of mind that comes with reliable medical assistance in times of a crisis.”

    Under this partnership, AA Kenya Premier and Prestige members will get free ground and air evacuation services. Additionally, other AA members will get access to the same services at a discounted fee of Kshs. 2,500 per annum for unlimited air and ground ambulance services in case of medical emergencies.

    This partnership is an integral part of AA Kenya’s commitment to road safety and prioritizing the well-being of its members and their loved ones in the event of unforeseen accidents or emergencies.

    In his remarks, AA Kenya CEO, Mr Francis Theuri emphasized the importance of preparedness and swift response in the event of road accidents. “This partnership means that we are putting lives first before anything else. Therefore, as we are taking care of the vehicles, AMREF will be taking care of the lives” said Theuri.

    Through this service, AA Kenya members will have direct access to AMREF Flying Doctors’ 24-hour control centre, staffed by qualified medical practitioners who can offer invaluable medical advice. The partnership eliminates the need for third-party intermediaries, allowing members to access air ambulance services directly.

    Besides, this marks a significant milestone in enhancing the safety and well-being of AA Kenya members. These two organizations are poised to positively impact emergency response and save lives across Kenya by joining forces.

    AA Kenya and AMREF Flying Doctors have been in existence for 104 and 60 years respectively. 

  • Faulu Bank Eyes Market Share Growth Among Large Enterprises and Corporates, Invests in New Digital Solutions

    Faulu Bank Eyes Market Share Growth Among Large Enterprises and Corporates, Invests in New Digital Solutions

    • The bank has so far invested north of Kes 200 million in digitizing its service offering with the introduction of the Host-to-Host solution offering a fresh window of opportunity for a happier and more successful future for Large Enterprises and Corporates.
    • New Solution offers customers enhanced financial control over their financial operations with its advanced tools for cash flow management, financial forecasting, and real-time monitoring of transactions, empowering businesses to make informed financial decisions.

    Nairobi, Kenya, June 20th, 2023, …Large Enterprises and Corporates can now make seamless, real-time, and cost-effective transfers between banks and their corporate clients using the Faulu Microfinance Bank Host-to-Host (H2H) banking solution unveiled today.

    The solution is one in a series of digital offerings that the bank is set to roll out this year as part of its strategic move to become a digital-first trader’s bank.  It complements its recent innovations such as the Faulu DigiCash App, and the tap-and-pay digital cards that allow users to transact on the go.

    Speaking during the official launch of the solution, Faulu Microfinance Bank Acting CEO Julius Ouma said the Host-to-Host solution is built upon open banking principles and creates a secure and interconnected ecosystem representing a significant milestone in the bank’s transformative journey.

    “We are committed to empowering our customers and equipping them with the essential tools to flourish in today’s fiercely competitive business landscape. Therefore, Faulu Bank’s Host-to-Host solution addresses the increasing demand for convenient and secure banking services, granting our target customers seamless access to a comprehensive range of services through various digital channels. This exemplifies our steadfast commitment to innovation and unwavering dedication to the success of our valued customers.” said Mr. Ouma.

    Key features that come embedded with the solution include a secure and Interconnected Ecosystem that enables seamless transactions between banks and their corporate clients, and the privacy and confidentiality of sensitive financial information, Real-time and Cost-effective Transfers that facilitate quicker and more efficient financial transactions. This feature eliminates the need for manual processing, reducing operational costs and streamlining business operations.

    Others are access to convenient digital channels such as mobile banking applications, internet banking platforms, and other digital interfaces, allowing customers to perform banking activities anytime and anywhere. Large enterprises and corporates will also have access to a comprehensive service portfolio tailored to meet their diverse needs such as account management, funds transfers, payment processing, liquidity management, and balance reporting, among others.

    Speaking at the Launch, Old Mutual Group Chief Operations Officer, EA Dr. Isaac Nzyoka said the group will continue to support the evolution of Faulu to become a leading bank for the segment that it serves. The bank is one of the subsidiaries of the Old Mutual Group -EA.

    “Over and above offering convenience to the customers, the roll-out of e-banking and host-to-host solutions perfectly integrates Faulu into the group thereby bringing the vision of Integrated Financial Service offering to our customers across our different service lines” said Dr. Nzyoka.

    Farther, through leveraging the H2H innovation, enterprises which subscribe to this solution will have enhanced financial control over their financial operations through the solution’s advanced features. H2H provides tools for cash flow management, financial forecasting, and real-time monitoring of transactions empowering businesses to make informed financial decisions. This is in addition to seamless integration capabilities with existing business systems and accounting software used by the target companies. This integration enables the automation of financial processes, simplifying reconciliation and minimizing errors.

    The solution is further designed to accommodate scalability and flexibility in order to address the evolving needs of businesses. This allows them to expand their operations without any limitations imposed by the banking solution.

    Faulu Microfinance Bank remains committed to its customers’ success and continues to explore new opportunities to enhance its banking experience. This commitment to excellence was recently recognized at the prestigious 2023 Think Business Awards, where Faulu was honoured as the Best Microfinance in Digital Banking and Product Innovation.

  • TransCentury Stops Equity Takeover

    TransCentury Stops Equity Takeover

    • Court Injunction issued on the appointment of a receiver to TransCentury PLC
    • The injunction takes effect immediately ensuring business operations continue as usual

    NAIROBI 19th June 2023 TransCentury PLC (“TC”) would like to inform shareholders and the public that the company has obtained a court injunction in regards to the notice dated 16th June 2023 issued by Equity Bank to appoint a receiver to TC. The injunction takes effect immediately.

    The injunction is on the basis that the bank illegally appointed a receiver while parties were engaged in negotiations in addition to the brazen breach of procedures set out in the law.

    “We are delighted to see that the court has seen the irregularity that marred this very unfortunate and ill-intended process. We viewed the bank as a partner and have been in what we saw as positive discussions to arrive at an amicable agreement just a day before the receiver was appointed by the bank” Said Shaka Kariuki TC Group Chairman on releasing the Injunction announcement.

     

    “TransCentury is a significant business in Kenya’s economic landscape, we are committed to meeting our obligation, and hence the reason why we embarked on a Rights Issue transaction at the beginning of the year. Despite the challenging economic environment that Kenya and the world at large faces, we raised money from our shareholders and were preparing to settle on an agreement favorable to the business and the bank”Added Mr. Kariuki.

     

    The injunction puts a stop to the appointment of the receivers and restrains them or their agents from performing any actions in the capacity of receivers of the company. This will allow TC to return to focusing on the business operation and achieving the strategy.

    TC Group is steered by a very resilient team and I am confident that we shall recover the time lost as we continue focusing on our mandate of impacting Africa with transformative infrastructure. Said Nganga Njiinu CEO TransCentury Group CEO

     

    TransCentury Group is an iconic indigenous Kenyan company that has built an unmatched platform and has played a lead role in key sectors of our economy including manufacturing, and construction of infrastructure across the region among others.

    At the beginning of this year, 2023, TC embarked on a Rights Issue transaction that aimed at raising funds with the objective of reducing debt and unlocking working capital. The Group has been aggressively working on a turnaround strategy and significant progress has been made in this front.

    The Boards of TC take this opportunity to thank all our shareholders, staff, and partners for their unwavering support as we steer the business to growth.

  • realme 10 launched to sweep through segment competition with MediaTek G99 and 90Hz AMOLED combo

    realme 10 launched to sweep through segment competition with MediaTek G99 and 90Hz AMOLED combo

    realme, the fastest-growing smartphone brand, launched realme 10 – the first product in its realme 10 series. The all-new segment power king features a MediaTek G99 and a 90Hz AMOLED display combo, providing an un-compromised power performance for its price range that would sweep through segment competition.

    “This one of a kind smartphone, realme 10 is available in Kenya with price ranging from Ksh. 32,199 exclusive of VAT.” Said, Mildred Agoya PR and Marketing Manager realme Kenya.

     

    Segment-only MediaTek G99 and 90Hz AMOLED display combo

    While major counterparts of realme 10 at this price range are using either LCD or a Snapdragon 680 chipset from last year, realme 10 is the only product in this price range to offer un-compromised value with both 90Hz AMOLED display and MediaTek G99.

    90Hz AMOLED display provides an elevated visual experience with vivid color and reduced smears when users scroll through their screen. The phone also reaches 1000nits peak brightness for clear visibility during bright daylight. The display is also protected by Corning Gorilla Glass 5.

    Thanks to a strong and competent SoC, realme 10 offers 40% enhanced overall power performance from realme 9, ensuring smooth system performance with less lag. The CPU performance improved by 25%, GPU performance improved by 78%, and overall power consumption was reduced by 20% thanks to 6nm technologies. AnTuTu score tested under 8+256GB variant reaches 400,084 – the highest among all G99-powered smartphones in the market.

    For users who struggle between budget and gaming experience, realme 10 supports PUBG gaming at 40fps in balanced mode. It also offers an incredible standby time for PUBG gaming with up to 9.41 hours, ensuring smooth and lag-free long gaming sessions.

    Up to 16GB large dynamic RAM

    To take smooth system experience to the next level, realme 10 offers up to 8+256GB large RAM and ROM that can provide huge storage space for up to 64,000+ photos taken. Users can also expand that with up to 1TB of external storage. LPDDR4X and UFS 2.2 also outperform eMMC-featured counterparts with the snappier app launch, faster file read and write speed and a more stable framerate per second in gaming.

     

     

    realme 10 also offers up to 8GB of virtual RAM, extending the RAM storage to a maximum of 16GB, allowing up to 18 apps on standby for users to smoothly navigate between their favorite apps.

    Thanks to powerful chipset and storage support, realme 10 is the segment-only product to be certified with TÜV SÜD 36-Month fluency rating A – the highest fluency rating in this standard. realme 10 has undergone a rigorous ageing process and repeated app launch and file loading tests to ensure smooth running.

     

    5000mAh battery packed in realme’s slimmest 7.95mm body

    realme 10 offers a massive 5,000mAh battery for sufficient whole-day usage and a 33W fast charging for quick re-boost from 0 to 50% of battery in 28 minutes.

    More importantly, realme 10 packed such an extensive battery offering into a 7.95mm slim body – the slimmest realme ever offered for the global market. Moreover, the phone comes in at merely 178g weight, ensuring a comfortable holding experience even for long gaming sessions.

     

     

    Power Meets Style: Light Particle Design

    Style is always an essential element of realme phones. realme 10 features a light particle design, which took inspiration from powerful and smashing particles that travel at light speed. In addition, the product leverages 6-layers of exquisite coating to achieve a stunning glossy finish and 3D texture with fewer fingerprints. The product also offers two dynamic colour options – Clash White and Rush Black for users to match their style.

     

    50MP Color AI Camera and 16MP Selfie Camera

    realme 10 offers a solid camera offering a 50MP primary camera setting and a 16MP selfie camera – one of the highest resolutions in its segment and packing 50 million pixels into a Samsung JN1 sensor, the primary camera offering stunning imaging quality. It also provides an enhanced Night Mode with ProLight technology, largely reducing the noise, and the shutter speed is improved by 121% as well, thanks to the processor performance.

     

    50MP camera

     

    Aside from a high-resolution selfie cam and enhanced night shots, realme 10 also provides Street Photography Mode 2.0 – which features a 90s-styled pop filter and peak and zoom feature to have users manually control the zones of focus and zoom in and out freely.

     

    Night Mode

     

     

     

    User-driven Features

    realme 10 come equipped with a fan-favorite 3.5mm headphone jack and a 200% UltraBoom speaker. The UltraBoom speaker allows users to enjoy Hi-Res audio at 200% volume, perfect for immersive entertainment.

     

    On the software front, realme 10 comes in realme UI 3.0 based on Android 12. To ensure a more user-centered software experience, realme launched UI widget co-creation plan to collect users’ ideas for stylish and convenient widget designs. All users are welcome to participate via the link below and have a chance to have their idea featured in realme’s next software update:

    https://www.realme.com/global/2022realmecocreatewidget

     

    realme 10 is offered in different storage variants, 4+128GB, 6+128GB, 8+128GB, and 8+256GB. To make realme Number Series more accessible for young generations, realme also, for the first time, launched a student discount policy for realme 10. Please refer to your regional sales information for more detail.