Category: POPULAR

  • Assek celebrates five years of service

     

    During the celebration to mark 5 years.

    By James Nyaigoti,

    The Association of Startup and SME Enablers of Kenya (ASSEK) today held a conference to celebrate five years of existence where various partners, startups, SMEs, and entrepreneurs discussed their development and growth to a maximum level.

    ASSEK is a strong network of more than 120 member organizations. These are all entrepreneurial support organizations that are working with them to support the start-up growth and scale-up of their businesses. They are based across the entire country.

    “They are based across the entire country. Assek membership is only 10,000 Kenya shillings currently. There’s no way we have that as an affordable price because you want to ensure all entrepreneur support organizations in the country but to join and not buy it from the cost of entry, which are some of the benefits of being a member and so you get access to such events where, for example, we’re hosting an annual conference in 2023, where we had the ministry of investments and trade present in the meeting. ” Mercy Kimalat, ASEK CEO,.

    ASSEK CEO Mercy Kimalat,

    On the occasion, Hon. Kibutha Kibwana, former Makueni Governor, observed that there is a Startup Bill proposed that will offer some incentives, such as tax breaks and access to credit for startups. William Ruto, Kenya’s President, has confirmed that the Startup Bill 2022, which seeks to provide employment opportunities for Kenyan youth and tax breaks for startups, will be signed into law by April 2024.

    The CEO further added that the other thing is looking at how policy changes are also happening. You know, we had the Kenya Revenue Authority present and are talking about how they’re coming up with a policy specifically for the MSMEs because that is a huge tax base that they’ve been considering, but also coming up with a policy that is good and conducive for that sector. So in a way, we’re seeing a lot of changes both on the policy side and on the investment side. We received more than $1 billion in investments into the country over time—not just in one year, but over time, we’ve seen that happening.

    “Join us, and you don’t have to be only an entrepreneur support organization. You can come and partner with us. The reason for this is that to build an ecosystem, we need a village where every single person has to play their role. So whether you are in academia or not, come and partner with us to see how we can show them the industry-academia linkages. If you are a corporation, let’s see how we can strengthen the corporate and startup linkages as well. If you’re an investor, we have a good pipeline of innovation hubs and a strong community of startups and SMEs that can tap into that kind of funding. And generally, anyone else who’s a stakeholder in the community and is a beneficiary of all this partnership with ASIC should join us and be part of our community. Let’s build Kenya. To what you want to see it become.” Added Mercy Kimalat.

  • Huawei leads 38 firms to serve up 500 jobs for youth

    Huawei leads 38 firms to serve up 500 jobs for youth

    Huawei Kenya and 38 other Chinese firms have teamed to absorb more than 500 young Kenyans in various sectors including ICT, manufacturing, trade and construction.

    Addressing President William Ruo when he visited the firm’s Job Fair during the ongoing YouthConnekt Africa Summit 2023 in Nairobi, Gavin Gao CEO of Huawei Kenya explained that the firm is a strong supporter of the government’s digital transformation programs and remains committed complementing the achievement of its job creation targets.

    “We have co-organized the 2023 edition of the annual Job Fair together with the Kenya-China Economic and Trade Association (KCETA) to offer young Kenyans more than 500 placement opportunities as part of our program to support talent growth and economic development. I  appreciate all KCETA members who are participating in the program including Sunda International and the China Road and Bridge Construction Company,” he added.

    Huawei Kenya, he noted, has consistently and intentionally expanded the focus of the business with a view to absorbing young Kenyans inside the firm and within its partner ecosystem, including running the ICT talent ecosystem program that upskills youth in digital technology and ICT competence. In the program, 250 lecturers have been trained in advanced technology and over 10,000 University and college students are trained annually.

    Gao introduced some of the Kenyans who had benefitted from the program including Michael Kamau, Huawei ICT Academy manager, Eric Ongeri, Operations Channel Manager and Mathew Kiptoo, Hiring Manager.

    Huawei also runs a 6-month Graduate management training program to provide youth with training and internships at the company that translate into job placements at the firm or within its partner ecosystem.

    The YouthConnekt Africa Summit 2023 was held in Kenya for the first time and themed “Youth innovating a borderless African renaissance”. It convened over 20,000 young people, government officials, corporate leaders and development champions to spotlight Youth leadership and innovation for Africa’s integration through policy discussions, storytelling and networking, and entrepreneur focused programmes including a marketplace and investor meetings.

    Huawei partnered with KCETA (Kenya China Economic and Trade Association) to put together the job fair.

    KCETA is a social organization comprised of Chinese businesses in Kenya. The association was founded in 2001 with 51 Chinese invested businesses in Kenya, and as of December, 2023 the association’s membership has grown to 102 members.

    The mission of the KCETA is to strengthen the cohesiveness and influence of Chinese business people in Kenya in order to better protect the rights of Chinese businesses and promote their business development there.

    Since its founding, the association has improved its charter and various systems, growing the self-discipline of Chinese invested businesses in Kenya, responding to member demands, protecting member rights, helping Chinese businesses to resolve difficulties encountered during operation, encouraging member businesses to open up charitable initiatives and carry out their social responsibility, creating closer ties to the community, establishing a good corporate image for Chinese businesses, continuously strengthening internal and external communication, and improving the cohesiveness of member businesses.

  • Lessons from an acquisition: why we need more M&A activity between emerging market businesses

    Lessons from an acquisition: why we need more M&A activity between emerging market businesses

    By Kaivan Sattar, CEO and founder, Asaak 

     

    In June 2023, my company Asaak did something unusual for an African tech startup: we acquired another company on another continent. More specifically, we acquired the operations of FlexClub Mexico, a company that offers car financing for ride-hailing drivers.

     

    The acquisition, which came off the back of our turn to profitability, was massive for us. Just a few years earlier, we’d been weeks away from having to shut down before bridging finance and a pivot to a more focused business model set us on the path to success.

     

    The acquisition, which was set up by a mutual investor, has also proven beneficial to both companies. It has allowed us to enter into a new asset class and FlexClub to focus on its South African operations. But it has also solidified for me why we need more mergers and acquisitions between emerging market companies, especially in an era of reduced funding.

     

    M&A activity on the rise at a time of low funding

     

    With interest rates rising steadily since early 2022, startup investments around the globe have fallen dramatically. In fact, venture capital (VC) investments in African startups in the first half of 2023 were down 43% compared to the first half of 2022.

     

    In part, that’s because the investors who back VCs have shifted a greater proportion of their funds to less risky vehicles, such as bonds. But it’s also because some investors relied on cheap debt to make their investments. With borrowing more expensive, it’s become more difficult to access the money they need to make investments.

     

    That’s had significant consequences for startups around the world, but particularly in emerging market countries where funding has always been low anyway. In their growth phase especially, many startups rely on funding and investment to fuel growth until they reach the point where they’re profitable.

     

    For those startups, an acquisition may offer a lifeline to employees who would otherwise be out of work. It also means that, with the right acquisition partner, the ideas and vision behind the business stand a chance of living on. Small wonder then that there were significant increases in African M&A activity through 2022 and early 2023. But mergers and acquisitions, particularly between companies founded in emerging markets, have other significant benefits too.

     

    Geographic expansion made simpler

     

    One of the big benefits we’ve seen is that an acquisition makes moving into a new territory much simpler. Had we tried to enter Mexico by raising equity capital to establish our own lending operations there from scratch, it would have cost us a lot of time and potentially millions of dollars.

     

    That’s to say nothing of the fact that hiring a team in a different country comes with its own set of challenges. It requires cofounders to relocate to that country for months or years to fully understand local market dynamics and hire the right people. For us, acquiring an existing team that had already been working together for four years and nearly achieved profitability was a huge value proposition as we were able to instantly launch our business on a new continent and hit the ground running.

     

    An additional benefit is that unless you’re acquiring an extremely distressed company, you’re also going to get a nice revenue boost. In our case, revenues increased 33% overnight. There are very few things one can do to achieve such rapid growth in a short amount of time and acquisitions are one of them. As a global asset manager, we are also now able to diversify currency and interest rate risk across two highly uncorrelated markets.

     

    Emerging markets understanding

     

    Another significant benefit of acquiring a company in another emerging market is that the challenges and opportunities are familiar. Like Uganda, Mexico remains a cash-dominant economy. In fact, World Bank figures show that just 37% of adults in Mexico have a formal bank account and as few as 32% have made a digital payment.

     

    While the two markets are undoubtedly unique, there are at least enough similarities that we can apply lessons that worked in Uganda. I believe that those similarities also allow us to be a more understanding acquirer. That, in turn, means we won’t look to offload or close the asset at the first sign of trouble, as might happen with a developed market acquisition.

     

    That’s not to say that acquisitions of emerging market companies by their developed market counterparts and vice versa can’t work. But having an understanding of emerging market challenges including corruption, weak institutions, and a lack of credit infrastructure makes the likelihood of success that much higher.

     

    These kinds of acquisitions could also become increasingly important, particularly when it comes to ensuring the survival of good businesses in these markets. It’ll be some time before interest rates go back down to the levels we saw in 2020 and 2021, meaning that alternatives will be critical.

     

    Not a cure-all but still important

     

    Of course, not every single merger and acquisition involving emerging market companies will work out smoothly. Even with thorough due diligence in place, things might just not work out. Nonetheless, I believe that the potential gains from emerging market mergers and acquisitions are too big to ignore.

     

    Before any company makes such an acquisition, however, it’s important to remember that it takes time to fully understand the opportunities and risks of acquiring a company, and even before you have all the information you want you have to pull the trigger.

  • Let the Samsung Galaxy Z Flip 5 Help You Unleash Your TikTok Creativity

    Let the Samsung Galaxy Z Flip 5 Help You Unleash Your TikTok Creativity

    As a TikTok content creator, you are all about staying on top of the latest trends, capturing life’s funny, quirky, and precious moments, and creating jaw-dropping content for your loyal followers. You also know how essential having the right phone is. If you are serious about taking your ‘TikToking’ to the next level by creating content that wows your audience, then the Samsung Galaxy Z Flip5 is here to help you do just that.

    Why is the Galaxy Z Flip5 an absolute must-have tool for TikTokers?

    Because it will flip your game on its head as it seamlessly integrates into your content creation journey, making it easier, more flexible, and more fun. You know that feeling when you’re trying to record a dance challenge or a hilarious skit, and you wish your phone could just stand up by itself? Well, the Galaxy Z Flip5 has got you covered. Thanks to its hideaway hinge, this beauty can stand on its own. Imagine the endless possibilities for all those cool hands-free videos – no more balancing acts with books or leaning your phone against random objects, anywhere. For crisp resolution, you can shoot your videos using the main camera on the front screen (Flex Window).

    Now, you can focus on nailing those dance moves or perfecting your comedic timing. You can easily record yourself mastering the mimicking viral trend with your own twist or the latest TikTok dance challenges without breaking a sweat. You can now watch and react to videos on the top screen while recording your genuine reactions on the bottom screen, thanks to dual preview.

    Being a content creator means you are always on the move and on the hunt for good content. Whether it’s filming at the local park, in your favourite coffee shop, out enjoying fun activities, or even just chilling at home, the Galaxy Z Flip5’s sleek, compact design makes it incredibly easy to carry with you. It fits snugly in your pocket or bag, ensuring that you’re always ready to capture that “OMG, you won’t believe what just happened” moment.

    Capture incredible photos and videos from any angle

    Want to fold your phone at a 90-degree angle, which is perfect for those makeup tutorials, reaction videos, or even just catching up on your favourite TikToks, the Galaxy Z Flip5’s Flex Mode has got you covered. It’s a game-changer and your only headache will be finding those unique angles and perspectives for your awesome content.

    Best Selfie Experience On a Samsung Galaxy Yet

    Selfies are a big part of your content, and with the Galaxy Z Flip5, you can raise your selfie game up a few levels. Use the phone’s cover screen as a viewfinder Galaxy Z Flip, so you can frame your shot perfectly before you snap that selfie. From hands-free, multi-angle to Flex-window or front camera selfies, there’ll be no more awkward retakes just pure selfie perfection.

    You know how it feels to run out of juice right in the middle of recording something epic. Worry no more with the Galaxy Z Flip5’s long-lasting battery, because you can film, edit, and upload your content without constantly searching for an outlet. Plus, fast charging means you’ll be back in action in no time.

    This dependable battery powers the Galaxy Z Flip5’s incredible camera system, for you to capture stunning photos and videos. Whether you’re doing a makeup transformation, capturing a breath-taking sunset, or joining the latest viral trend, the quality of your content will be top-notch.

    Once you have got all the content you need, you can edit and share it with ease with the help of the phone’s intuitive creative software features.

    Samsung also has an incredible trade-in offer with partners like Badili Africa for the Galaxy Z Flip5, which allows you to trade in your old eligible phone and purchase a device of your choice.

  • Consistency Pays Off for 4.7M SportPesa Mega Jackpot Bonus Winner

    Consistency Pays Off for 4.7M SportPesa Mega Jackpot Bonus Winner

    The fortune favored Mr. Samson Lokowpel Mnangat from West Pokot County has clinched the SportPesa Mega Jackpot Bonus, a substantial Kes 4,791,803 win.

    Mr. Samson Lokowpel Mnangat from West Pokot County
    Mr. Samson Lokowpel Mnangat from West Pokot County

    A devoted SportPesa enthusiast since 2014, Mnangat, a Kapenguria-based family man operating a retail shop, recounts his journey of winning smaller multi-bets throughout the years.

    Exemplifying the ‘Hustler’ spirit, Mnangat envisions utilizing his newfound wealth to develop his land and invest in his business, fueled by his 15/17 correct predictions that narrowly missed a staggering 337,399,211 shillings.

    “Hii pesa itanisaidia mimi na familia yangu, huko nyumbani niko na plot nataka nijenge. Hi, 339 million

    Ya Mega Jackpot nitakujia next week, ama next month,” said the elated Mnangat

    Having traversed approximately 500 kilometers from Kapenguria to Nairobi to collect his winnings, Mnangat expresses his unwavering commitment to the SportPesa Mega Jackpot, currently valued at 339,066,519 shillings with a nominal entry fee of 99 shillings.

    In the spirit of the festive season, SportPesa extends its generosity with the ‘Jishikie Kienyeji Hii Krisi’ Christmas campaign, complementing the weekly SportPesa Midweek and Mega Jackpot Bonuses. Up to 42 fortunate winners stand to receive Kes 5,000 weekly as part of this joyful initiative.

    As the campaign concludes, one exceptional participant with a compelling and uplifting story from the year will be bestowed with a grand Christmas shopping bonanza worth Kes 100,000, courtesy of SportPesa, adding an extra touch of warmth and cheer to the holiday season.

  • How to Maximize Using Your Samsung Solar Cell Remote

    How to Maximize Using Your Samsung Solar Cell Remote

    In an era where sustainability is becoming increasingly crucial, Samsung’s innovation in the form of a solar cell remote is a testament to the company’s commitment to eco-friendly technology. This remote, which harnesses solar energy to power itself, is not just a gadget but a leap towards a more sustainable future. Let’s explore the best ways to maximize the use of this ingenious device.

    Before diving into maximizing its use, it’s essential to understand how the Samsung Solar Cell Remote works. Unlike traditional remotes that rely on disposable batteries, this remote features a solar panel on its back, which allows it to recharge using both sunlight and indoor lights. This design is a game-changer in reducing battery waste. Here are a few tips on how to get the most out of your Samsung solar cell remote:

    1. Exposure to Light: The key to maximizing the remote’s charge is ensuring it gets adequate light exposure. Place it near a window or in a well-lit room where it can absorb sunlight or indoor lighting.
    2. Avoiding Obstructions: Make sure the solar panel on the back isn’t covered or in the shadow. Even when not in use, it’s best to leave the remote in a position where the panel is unobstructed.
    3. Keeping the Panel Clean: Dust and dirt can hinder the panel’s ability to absorb light. Regularly wiping the panel with a soft, dry cloth can maintain its charging efficiency.
    4. Inspect for Damage: Occasionally check the panel for any damage. A cracked or scratched panel can significantly reduce its effectiveness.
    5. Utilizing Smart Charging Options: The Samsung Solar Cell Remote also comes with a USB-C port for traditional charging. In scenarios where light is insufficient, especially during prolonged periods of dark or overcast weather, using the USB-C port ensures your remote never runs out of juice.
    6. Incorporating Into Daily Routine: Make placing the remote in a light-exposed area part of your daily routine, just like charging your phone or turning off lights.

    Using the Samsung Solar Cell Remote is more than just about convenience, it is a small but significant step towards a more sustainable lifestyle. By opting for solar-powered devices, consumers contribute to reducing battery waste and promoting renewable energy use.

    The Samsung Solar Cell Remote is a brilliant example of how technology can be both innovative and environmentally conscious. By following these tips to maximize its usage, users not only enjoy the convenience of a constantly charged remote but also partake in a larger movement towards sustainability. It’s innovations like these that make technology a powerful tool in our journey towards a greener planet.

  • Denish Ochieng, Enos Teche, Abu Mburu win at the 5th Edition of Safal Eye in the Wild Photography Competition Awards

    Denish Ochieng, Enos Teche, Abu Mburu win at the 5th Edition of Safal Eye in the Wild Photography Competition Awards

    Mabati Rolling Mills (MRM), a leading manufacturer of Building Solutions and member of the Safal Group®, announced winners of the 2023 Safal Eye in the Wild competition at an award ceremony held at the Norfolk Hotel. Denish Ochieng, Enos Teche, and Abu Mburu won positions 1,2,3 respectively and Vincent Chepkwony won the People’s Choice Award voted by the public.

    The esteemed panel of judges, comprised of experts in photography and environmental conservation, faced the challenging task of selecting winners from the numerous impressive entries. The Gold, Silver, Bronze and People’s Choice award winners were revealed during the ceremony, each receiving generous cash prizes of USD 3,000, USD 2,000, USD 1,000 and USD 500 respectively.

    The Safal Eye in the Wild Photography Competition, which ran from July 28 to October 15, 2023, received an overwhelming response from photographers, both professional and amateur, across Kenya, South Africa, Uganda, and Tanzania. This year’s theme of, “Drought in Focus,” inspired participants to capture powerful images that depict the harsh realities and the resilience of communities facing the devastating impact of drought in Africa.

    The award ceremony honored the exceptional talent and creativity showcased by the participants. Distinguished guests, industry leaders, environmentalists, and photography enthusiasts gathered to recognize and applaud the winning photographers who skillfully conveyed the urgent need for environmental conservation and sustainable solutions.

    Anders Lindgren, Safal Group CEO, expressed his pleasant view of this year’s competition, stating, “The Safal Eye in the Wild Photography Competition has not only grown in scope but has also become a powerful platform for driving conversations around environmental conservation. Today, we are celebrating those who have used their art to inspire change and raise awareness about the impact of drought on communities.”

    Sarit Shah, Chairman of the Safal MRM Foundation, remarked, “We are proud to witness the impact that this competition has had in fostering a sense of responsibility towards environmental conservation. The award ceremony is not only a celebration of talent but also a call to action, urging all of us to continue working towards a sustainable future.”

    In the powerful transformational story behind the winning photograph, the winner, Denish committed to empowering a retired forester, Dabaso Kantoma Sora  in Northern Kenya who plants indigenous, drought resisting trees in the North Horr town at the edge of Chalbi desert.  The Safal Group in addition generously committed to supporting Dabaso’s transformative journey by contributing Kshs 200,000.

    The Chief Guest, Dickson Ritan, the Deputy Director, Parks and Reserves, Kenya Wildlife Services lauded the initiative as one that continues to support environmental conservation at a critical time when national disasters such as drought have affected Kenya.

    The ceremony showcased highlights from the submitted photographs, providing a visual narrative of the competition’s journey and the stories captured through the lenses of talented photographers.

    For more information about the Safal Eye in the Wild Photography Competition and to view the winning entries, please visit https://safaleyeinthewild.safalgroup.com/.

  • Xiaomi Kenya Presents the Perfect Affordable Gift for Christmas: Redmi 13C

    Xiaomi Kenya Presents the Perfect Affordable Gift for Christmas: Redmi 13C

    Xiaomi, a global technology leader, is set to wrap up the year on a high note with the unveiling of the Redmi 13C, a smartphone designed to be the ideal Christmas gift. Combining affordability with top-notch features, the Redmi 13C promises to be the perfect present for tech enthusiasts and those looking for a budget-friendly yet powerful device.

    As the festive season approaches, Xiaomi’s Redmi 13C stands out as the ultimate gift, whether for yourself or a loved one. This affordable smartphone, scheduled for launch in December, ensures that everyone can welcome the new year with a brand-new device boasting the best specs.

    The Redmi 13C boasts a remarkable 6.74-inch immersive display that will transport you to a world of vivid colours, sharp details, and unmatched clarity. Whether you’re gaming, streaming your favourite content, or simply browsing the web, this display is designed to provide an extraordinary visual experience.

    In the era of smartphone photography, the Redmi 13C emerges as a true contender. With a 50MP triple camera system, it opens up a world of creative possibilities. Whether you’re capturing a stunning landscape, a close-up portrait, or low-light scenes, the Redmi 13C’s camera system is your perfect companion. Expect breath taking detail, vibrant colours, and impressive clarity in every shot.

    The Redmi 13C is equipped with a robust 5000mAh battery, ensuring that your smartphone keeps up with your fast-paced lifestyle. And when it’s time to recharge, the 18W fast charging support means you won’t be tethered to an outlet for long. It’s a true testament to Xiaomi’s commitment to user convenience.

    Under the hood, the Redmi 13C is equipped with the MediaTek Helio G85, ensuring swift performance and the ability to handle any task with ease. Its range of configurations, including up to 16GB RAM, caters to a wide spectrum of user needs. From the standard 4+128GB variant to the robust 8+256GB option, there’s a choice for everyone.

    As the holiday season approaches, Xiaomi’s Redmi 13C emerges as the perfect gift, featuring an unparalleled camera, sleek design, and robust performance—a true game-changer in the smartphone market. Celebrate the season of giving with the Redmi 13C, a phone that not only meets but exceeds your expectations.

     

    Choose from three variants, starting at an enticing KES 16,199, offering exceptional value that outshines competing brands. The Redmi 13C: the ultimate gift that keeps on giving. Select from the 4GB RAM + 128GB storage option, the 6GB RAM + 128GB storage variant priced at KES 17,699, or the top-tier 8GB RAM + 256GB storage model, available for KES 20,099.

    Xiaomi understands the importance of personalization, and the Redmi 13C is available in a range of captivating colours. From the midnight colour that exudes sophistication to the navy blue, clover green, and glacier white, there’s a shade to match your unique style.

  • Kenya takes the lead in creating sustainable food systems during the launch of the 2030 Action Plan

    By Melisa Mong’ina
    Food and Land Use Coalition (FOLU) Kenya and other partners of the Coalition have hosted the World Soil Day Conference dubbed “Enhancing Soil Health for Sustainable Food Systems” in Nairobi.
    Speaking on Tuesday during the World Soil Day Press Conference, Principal Secretary of the State Department of Crop Development and Research, Dr. Paul Ronoh, noted the government’s effort to address soil health for the transformation of Kenya’s food systems.
    “I am greatly honoured to be part of this year’s World Soil Day celebrations. The 68th session of the United Nations General Assembly declared the year 2015 as the international year of soil, and since then, every 5th of December is celebrated as the World’s Soil Day,” said Dr. Ronoh.
    Further, Dr. Ronoh emphasized the importance of improving soil health through the use of appropriate land use practices for intensifying agriculture production.
    “The link between soil health and land use is strongly correlated. Improving soil health through appropriate land use practices is crucial for intensifying agriculture production, thus enhancing food security and protecting the environment,” added Dr. Ronoh.
    The conference brought together more than 100 stakeholders to discuss the crucial role soil health and management play in pursuing food production that meets the nutritional needs of Kenya’s growing population.
    According to AGRA Vice President for Program Delivery, Prof. Hamadi Boga, building on the momentum created through a national consultation, there are evidence-based suggestions to advance the discussion on transforming Kenya’s food system.
    “We are pleased to launch the Food Systems and Land Use Action Plan 2024–2030 on this World Soil Day. Building on the momentum generated by a national consultative process, these evidence-based recommendations are a step in furthering the conversation about Kenya’s food system transformation, of which soil remains a critical element,” said Prof. Boga.
    The Program Lead of FOLU Kenya, Mr. Jeremiah Rogito, said the action plan will focus on five key areas, which include healthy diets, productive and regenerative agriculture, protecting and restoring nature, food loss and waste, and youth and social inclusion.
    Following the suggestions from the UN Food Systems Summit and the Kenyan government’s Bottom-Up Economic Transformation Plan, the conference aimed to encourage soil health, biodiversity conservation, climate change awareness, youth entrepreneurship in food and land use, as well as promoting sustainable consumption and healthy diets in Kenya.
  • indaHash Unveils its Entry into Kenya, bringing advanced influencer marketing solutions to the region

    indaHash Unveils its Entry into Kenya, bringing advanced influencer marketing solutions to the region

    Francis Karugah alias MediaMK VP Kenya, Indahush
    Francis Karugah, alias MediaMK, VP Kenya, and Indahush

    indaHash, the globally acclaimed influencer marketing platform and a proud part of the Araby Ads Group, announces its expansion into the Kenyan market. This strategic move is in line with indaHash’s vision to further cement its presence in the African market, following its impactful footprint in South Africa since 2017 and successful collaborations with clients like the South African Tourism Board.

    Locally, indaHash has executed campaigns for brands like Carrefour, MasterCard, and Kenya Airways.

    Innovating Influencer Marketing in Africa

    Since its inception in 2016, indaHash has revolutionized influencer marketing across 115 markets, conducting successful campaigns for over 600 brands with its network of over 1 million influencers. The entry into Kenya signifies indaHash’s commitment to expanding its expertise and innovative solutions in Africa, with a history of effective campaigns for various African clients. As part of Araby Ads Group, headquartered in Dubai, indaHash benefits from the group’s pioneering role in ad tech and e-commerce marketing. indaHash’s Comprehensive Managed Services:

    indaHash operates with flexible pricing models and collaborates with a diverse range of creators, including mid-tier, top-tier, micro-influencers, and nano-influencers, to cater to varied campaign needs and budgets.

    Leadership and the New Team in Nairobi:

    Francis Karugah, an award-winning former executive of WPP-SCANGROUP with 14 years of experience in East Africa and a trailblazer in influencer marketing strategies, has been appointed to head IndoHash’s operations in Kenya. Under his leadership, an experienced team based in Nairobi will be responsible for driving the platform’s growth in the Kenyan market, leveraging global insights and local expertise.  The Kenyan team also includes seasoned influencer marketers, Caleb Ochenge and Judith Ochieng, who have been at the forefront of driving innovation and best practices in the East African influencer marketing space for the last five years.

    With its expansion into Kenya, indaHash is set to empower local brands with its sophisticated managed service and SaaS solutions, driving innovative and impactful influencer marketing strategies. For influencers and creators, indaHash will offer best-in-class creative strategies, exposure to global markets, robust reporting templates, and best-in-class engagement practices.

    Barbara Soltysinska, CEO of indaHash, shares her vision: “Our experiences in South Africa and with other African clients have shown us the vibrant potential of the African market. Kenya, with its dynamic digital landscape, is an ideal next step for indaHash. We’re excited to offer our unique blend of technology and creativity to the Kenyan brands.”