Category: SPORTS

  • Homelessness is a disease

    About 2% of the population worldwide is homeless. That’s a small percentage, right? But surprisingly that’s around 154 million people, a closer estimate of the whole Russian population living in the cold, getting rained on, being murdered, lacking basic and psychological needs with no little hope of living.

    It had never crossed my mind that a lot of people are homeless minus the normal street kids that we keep on knocking at in town until I watched LEAD ME HOME a documentary that was shot in the US explaining how 500,000 Americans experience homelessness every night having to survive on drugs to just feel okay.
    Have you ever asked yourself what homelessness is? From a recent survey that I carried out I found out that almost 50% of Kenyans do not know what homelessness is. Every reply was homelessness is lacking where to sleep but shock on you the definition is way too far from this.
    Being homeless is staying in a place that is not suitable for human inhabitation, living in an emergency shelter, in transitional housing, somewhere unsafe for even one’s health but they have no choice.
    All in all, it’s now time we start being each other’s keepers and think of how we’ll eradicate all citizens sleeping in the cold to somewhere safe. Leaders from all over can come together and raise funds that will enable build one big block that we know will not accommodate them all but will at least have reduced the numbers.
  • My biological father abandoned me at 4 years because of disability status

    My biological father abandoned me at 4 years because of disability status

    In life, there are certain things that might hinder us in our journey to success but at the end, we would definitely be victorious. They say that it is left to you to turn your life experiences into a lesson that would propel you into the world of greatness and success.

    Recently, a man named Greg Simon shared his story online and told people about some major events in his life. Greg who is a person living with disability shared a photo of himself along with his story.

    Greg narrates how he was abandoned by his biological father at a tender age immediately he succumbed to that situation of disability ”At 1-4 years, I was jumping with my legs like every other child. At five years, I became disabled and rejected by my own biological father.” Greg Simon  said.

    Simon now says that her mother died at eight a lot happened in his life and changed the phase of living through trauma and stigmatization he tried to commit suicide three times because he couldn’t afford food passing through difficulties to survive.  ”At age eight my caring mother died. Before I clocked 13years, I have attempted suicide three times. I couldn’t afford three square meal I was doing 001 mostly all the time. I slept in an uncompleted classes for two weeks in 2015 because I couldn’t afford 5k for accommodation.” Greg narrates.

    Greg now is a motivational speaker who always urges people never give up at any situation in life  and keep moving and making ends meet at whatever cost and live to tell a story . ”My people this is my life this is my story you have no excuse to give up. I have a name to protect and story to tell the world my post are for motivation, not to seek for pity and attention.” Simon adds.

    Finally , Simon discourages giving as he believes in God to change the status of the people. ”In all your doing don’t give failure and discouragement a place. Thank God today status is changing step by step.” Greg Simon adds.

    See a screenshot of his post on social media.

    Greg Simon PHOTO COURTESY
    Greg Simon PHOTO COURTESY
  • Ukraine: Competing drafts on humanitarian assistance debated at General Assembly

    Ukraine: Competing drafts on humanitarian assistance debated at General Assembly

    The UN General Assembly met on Wednesday for its second emergency session on the Ukraine crisis since Russia invaded the country on 24 February, with two similar but different resolutions placed before delegates, addressing the unfolding humanitarian crisis. 

    The first resolution, put forward by Ukraine and nearly 100 Member States, Humanitarian consequences of the aggression against Ukraine, calls out Russia’s assault on Ukraine for creating the “dire” humanitarian situation, pushes for a humanitarian corridor, and demands that fighting stops and troops are withdrawn.

    Supporters of that draft, hope to build on the resolution that deplored Russia’s “aggression against Ukraine,” which was adopted on 2 March by 141 votes in favor, while five countries – Russia, Belarus, Eritrea, the Democratic People’s Republic of Korea, and Syria – voted against. A total of 35 countries, including China, abstained.

    At the same time, South Africa has proposed a rival draft text for consideration on Wednesday, entitled Humanitarian situation emanating out of the conflict in Ukraine that does not refer to its text, to Russia.

    Unprovoked, unjustified war

    Speaking in the Assembly Hall, Ukraine’s Ambassador, Sergiy Kyslytsya, criticized what he called Russia’s “unprovoked and unjustified war” that has “split into two parts” the lives of millions of his compatriots.

    He painted a grim picture of people starving, cities razed and neighboring countries, which are providing relief, stretched to their limits.

    “In a nutshell – it has already reached the level of humanitarian disaster,” he said.

    Noting that “eight dozen countries have already cosponsored” the draft resolution put forward by his country, he said that nations voting in favor would send “a powerful message” towards “a breakthrough in humanitarian action on the ground.”

    Mr. Kyslytsya appealed for support “to prevent a spillover effect for the entire world.”

    Another ‘heart-breaking’ catastrophe

    Ambassador Olof Skoog, Head of the 27-member European Union (EU) delegation – which includes most of the frontline countries taking in millions of Ukrainian refugees – said it was “heartbreaking to see yet another humanitarian catastrophe unfolding before our eyes,” in addition to those in Afghanistan, Syria, Yemen, Ethiopia, Sudan, and other parts of the world.

    “Instead of joining international efforts to heal existing wounds, Russia is opening new ones”, he stated.

    Calling it “the fastest-growing refugee crisis in Europe since World War Two,” Mr. Skoog informed the Assembly that the EU States have kept their borders open for everyone fleeing the war, “regardless of nationality, ethnicity, religion or race.”

    Meanwhile, beyond Europe, the conflict is putting millions at risk of food insecurity as many countries import at least half their wheat from Russia or Ukraine.

    “Russia must stop this war and end this unnecessary suffering,” he said, reiterating that Moscow cease ceases military action and “withdraw all forces from the entire territory of Ukraine, immediately and unconditionally.”

    Fleeing to Poland

    Polish Ambassador Joanna Skoczek reminded me that the humanitarian consequences are not limited to Ukrainians in their home country.

    Noting that 2.2 million of them have now fled to Poland, she described a “constant inflow” of “severely traumatized” people seeking safety in her country.

    “We have registered already 170 nationalities on our border. The consequences of Russia’s invasion of Ukraine are being felt in almost every country around the globe. It affects Ukraine, it affects Europe, it affects us all,” Ms. Skoczek spelled out.

    Russian Ambassador Vasily Nebenzya said that the Ukrainian text painted “a false, one-dimensional picture” of what is happening, ignoring the causes of Ukraine’s crisis and the West’s role in using the country as a pawn “in a geopolitical game against Russia.”

    He called on “all right-minded countries” to support instead, the draft proposed by South Africa, which contains, he said, no political elements.

    Supporting that text would not only “signal to civilians in Ukraine that the UN is aware of their difficult situation and is trying to help them”, but also offers an “opportunity to take a stance on the unprecedented economic and political pressure” that many countries are facing, due to Western pressure.

    Unite against brutality

    US Ambassador Linda Thomas-Greenfield made clear that the United States could not support a text that does not refer to Russia’s singular responsibility, in creating Ukraine’s humanitarian crisis.

    She also maintained that Moscow was trying to undermine UN humanitarian action by backing competing resolutions, both in the Assembly and the Security Council.

    “This war did not appear out of thin air,” she told the Ambassadors, describing the humanitarian resolution put forward by dozens of countries, as “an important opportunity to demonstrate our unity against the brutality of this conflict – and our commitment to holding the perpetrators accountable”.

    Meeting in the early evening New York time, the Security Council failed to pass a resolution tabled by Russia that would have demanded civilian protection and called for unhindered aid access in Ukraine, as several delegates denounced the move as an attempt by Moscow to justify its aggression against its neighbor.

    The draft – which would have needed nine votes in favor and no veto to pass – was the third text on Ukraine to be voted upon by the Security Council since 24 February. (See Press Releases SC/14808 and SC/14809).  Belarus, the DPRK (commonly known as North Korea), and Syria, joined Russia in submitting the text to the Council.

    Under its terms, the Council would have demanded that civilians are fully protected, that all parties ensure respect for, and protection of, all medical personnel and humanitarian personnel exclusively engaged in their medical duties, that they respect international law in connection with objects indispensable to the survival of the civilian population, and allow safe and unhindered passage to destinations outside of Ukraine, including for foreign nationals, without discrimination.

    After the vote, Russia’s delegate said the measure exposed all those for whom politicization of the humanitarian dossier is more important than delivering aid to vulnerable people.

    The absence of a resolution will only complicate the lives of humanitarians on the ground, he argued, and allow Kyiv to ignore calls for a ceasefire.  “Kyiv will continue to use civilians as human shields and to deploy heavy weaponry near hospitals and kindergartens,” he claimed.

    In response, several delegates denounced the move as an attempt to hide a brutal campaign of aggression post-invasion, with the US representative calling it “unconscionable” that the Russian Federation would submit a draft requesting the international community to resolve a humanitarian crisis that it alone created.  “To state the obvious, Russia does not care about the deteriorating humanitarian conditions and the millions of lives and dreams the war has shattered,” she said.

  • African countries unmoved as rich nations fail to honor climate cash pledge

    African countries unmoved as rich nations fail to honor climate cash pledge

    Kenya got a rude shock after the rich nations reneged on their pledge to set aside money to tackle climate change in African countries. Kenya was among African countries that attended the UN Climate Change Conference of the Parties(CoP 26) at Glasgow last year with high hopes of funding.

    Thirteen years ago, one clear promise that emerged from the 2009 climate talks in Copenhagen was that developed countries were to provide short and long-term climate finance to help developing countries adapt to climate impacts. According to the promise, wealthier nations would give $10 billion (Sh1 trillion) a year from 2010-2012, ramping up to $100 billion (Sh10 trillion). That pledge has not been delivered.

    The Kenya government half-heartedly endorsed the Glasgow climate pact though it failed to deliver the desired results. Environment CS Keriako Tobiko in his closing remarks said his delegation went to the climate talks with high expectations. “Whilst Glasgow has not delivered what Paris promised, the long wait is not yet over despite CoP26 not being the resounding success we had hoped for,” Tobiko said.

    “Nevertheless, the Glasgow package represents a positive step in the fulfillment of the Paris promise. For this reason, and in the spirit of compromise, Kenya endorses the Glasgow climate pact.” During the conference, developed countries pledged to double their provision of adaptation finance for developing countries.

    Tobiko however felt the move was a big letdown. “…..we would emphasize that trust is of utmost importance.  As the saying goes “once bitten, twice shy.” Tobiko said the trust has not only been broken but shattered. “A lot needs to be done, not by words, but by actions if the broken trust is to be restored.”

    The 26th edition of the Conference of Parties took place in Glasgow from October 31 to November 12. The CS said the powerful and reassuring statements from leaders sat at odds with the positions taken by the developed countries during technical and ministerial negotiations.

    He said developed countries that bear the greatest historical responsibility for the current emissions must urgently take deeper emission cuts this decade to close the mitigation gap. Tobiko said there is a need and urgency for mobilizing climate change finance.

    This, he says, means moving from billions to trillions- particularly from the public sector and in the form of grants and highly concessional loans, to keep the 1.5-degree goal within reach The government pledged to fight another day. The 27th session (COP 27) to the UNFCCC is set to take place in Sharm El-Sheikh, Egypt from November 7 to 18, 2022. African countries are already putting their agenda in place ahead of the conference.

    During a press briefing on Monday, Jacqueline Musiitwa, Senior Associate at ZeniZeni Sustainable Finance questioned whether the Sh10.1 trillion pledged by rich countries was still relevant. “We need a new economic reality and how to negotiate again,” she said.

    Musiitwa said Africa which is only responsible for eight percent of global emissions had borne the brunt of climate change. She urged the private sector to come up with innovations to tackle the challenge.

    Musiitwa said the impact of climate change has stunted many African countries that were almost graduating from the least developed to middle-income. “It’s great to see more Africans involved, but once again: not enough. The conversation is still primarily dominated by the Global North with not enough participation from the Global South,” Musiitwa said.

    “My hope with COP27 is that we will see more African and more Global South engagement that can trigger new types of partnerships,” Musiitwa said there is a need to get back to the drawing table and make solutions that support Africa.

    She said the solutions should be systemic and not only look at one aspect of development or climate but able to tackle the larger systemic issues that African countries are facing. Jean-Paul Adam- Director, Technology, Climate Change, and Natural Resources, United Nations Economic Commission for Africa said every delay in preventing warming beyond 1.5 degrees has real economic costs. “… African countries will be losing about 5% of GDP to climate change alone. Already, they are spending up to 9% of their GDP in responding to climate-related disasters,” he said.

    Adam said estimates that have been done by the African Development Bank have shown that the investments needed just based on African Nationally Determined Contributions are more than USD 3 trillion. “African countries went to COP26 asking for about $1.3 trillion. That’s a very, very large sum but relative to the amounts that have been invested in Covid-19 it’s a very small sum and the return on investment is high.” The Executive Director, Climate Action Network International Tasneem Essop said. “So if there’s any milestone in the lead-up to COP27, it is going to be this report,”

    “We have to ask a fundamental question: are our leaders listening? Are they listening to the science? Are they seeing the devastation already seen around the world? And then: are they going to do something about it.” Kenya has been grappling with the impacts of climate change manifesting themselves inform of droughts, rising lakes, floods among others.

    Kenya’s updated Nationally Determined Contribution increases mitigation commitment from 30 percent in 2016 to 32 percent by 2030. NDCs embody efforts by each country to reduce national emissions and adapt to the impacts of climate change.

    The Paris Agreement requires each party to prepare, communicate and maintain successive NDCs that it intends to achieve. Parties to pursue domestic mitigation measures, to achieve the objectives of such contributions.  The NDC also commits to enhancing resilience in all sectors of the economy.

    The implementation cost of the updated NDC mitigation and adaptation is estimated to cost Sh6.710 trillion between 2020 and 2030. The sectors that the government intends to use to curb emissions include agriculture, energy, manufacturing, transport; waste, and forestry.

  • First wheelchair, a Shinning star athlete from Sub-Saharan Africa in the Paralympics in Athens, Anne Wafula

    First wheelchair, a Shinning star athlete from Sub-Saharan Africa in the Paralympics in Athens, Anne Wafula

     

    Anne Wafula Strike Kenyan-born Athlete During a Photoshoot With For Anne Strike Organisation
    Dr. Anne Wafula Strike Kenyan-born Athlete During a training  With For Anne Strike Organization. PHOTO FILE

    Anne Olympia Wafula, an Athlete, Author & Motivational Speaker located in the United Kingdom (UK). She was born in Muhiu, Bungoma County, and her early life story is not a flowery one. Wafula was born normal, but at the age of two unfortunately  She suffered a polio attack, rendering her disabled.

    But the disability is not an inability and the situation didn’t end her life story. Olympia picked herself up and started scaling heights, focusing on her education. After completing her A-levels and graduating from Moi University with a Bachelor of Education degree, Wafula became a teacher at the Machakos Technical College.

    While teaching and focusing on her future life, she met a man who eventually called her hubby and later strengthened the union which led her to Britain in the early 2000s becoming the beginning of a new chapter.

    Four years after relocating to the UK, she would embark on a career never taken by many when she ventured into the world of athletics.

    In 2004, Wafula became the first wheelchair athlete from Sub-Saharan Africa to take part in the Paralympics in Athens.

    In 2006, she became a British citizen. That allowed her to join Team GB and kick-started a professional career as a full-time athlete.

    In 2007, she was among the delegates who were invited to Buckingham Palace. In 2014, Wafula was officially awarded the Order of the British Empire (MBE) for her services to disability sports and charity work. The recognition is equivalent to what Manchester United forward Marcus Rashford holds.

    Anne Wafula Strike Kenyan-born Athlete After Receiving an Award in 2014PLAY FOR CHANGE PHOTO FILE
    Dr. Anne Wafula Strike Kenyan-born Athlete After Receiving an Award in 2014 PLAY FOR CHANGE PHOTO FILE

    In her social media accounts, she shared that joy has furthered her education and she has graduated with an honorary degree. She showed genuine gratitude and honored the University Of Essex Pro-Chancellor.

    ”I want to show my genuine gratitude to the University Of Essex for acknowledging me with the Honorary Degree of Doctor of The University conferred to me by the Pro-Chancellor on Tuesday, 19th July. I am thrilled and delighted to receive this honor from such a wonderful and forward-thinking University. It’s a blessing to be in great company.” Facebook quote by Anne  Olympia Wafula Strike

    She doesn’t regret changing her citizenship and to some extent abandoning teaching but now she has achieved all that is needed to satisfy her heart by acquiring UK citizenship.

    Wafula has been named one of the top 12 influential women of color in the UK and received a Black Entertainment, Film, and Fashion Award (BEFFTA) for being the most inspirational figure.

    Wafula won the UK-Kenyan Sports Personality of the Year Award in 2004 and has also won the Women for Africa Recognition Award.

    Anne Wafula Graduation in UK while receiving the Honorary Degree, accompanied by lectures
    Dr. Anne Wafula Graduation in the UK while receiving the Honorary Degree, accompanied by lectures PHOTO FILE

    To mark Black History Month in the UK, Wafula was among the six athletes feted in October 2021. She shared the accolades with Lewis Hamilton. But retiring from athletics. The strong woman has been running life-changing initiatives, touching lives in the UK and across the world.

    She established the Olympic-Wafula Foundation to promote healthy-living solutions among people living with disabilities and less disadvantaged people. She further concluded in a phone call that ”Racism is cancer that so many of us are enduring.” in the UK or the white nations she narrates that they sometimes even hide on pretense and say they have black friends or complement black persons to fool the rest.

    On her success, she says that a lot of rejections and sidelining are always witnessed but she always does everything to fit in and tries to fake smiles at all times she faces turns off  ”I did everything to try and fit in but the smiles I got turned to malice and gossip on how to bring me down behind closed doors. They saw me as the person who had come to upset the balance and share in their glory ” Wafula concluded.

    Finally, Anne Wafula urges the persons living with disability to desist from being silent about factors affecting society  ”As a disabled woman, a teacher, a Paralympian, a charity worker, and a campaigner for disabled Rights and Inclusion, I believe our lives end and we die when we stay silent about issues that affect society.”

    Despite all the success, ups and downs sidelining, and rejection, persons living with disability should always be recognized and given total accreditation and services like others. Anne Wafula remains the iron lady who tries to fight and bring joy in the phase of living.

    http://www.annestrike.org/?fbclid=IwAR1XNrHM55CixuinS1RHyPv0FC8bwvYV6NGo0XCYt8ec25LqX-3ftaVazDc

  • Which new faces could make a big impression?

    Which new faces could make a big impression?

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  • President Kenyatta mourns South Africa’s anti-apartheid hero Desmond Tutu

    NAIROBI, 26th December 2021 (PSCU)- President Uhuru Kenyatta has joined fellow world leaders in mourning South Africa’s anti-apartheid hero and Nobel Peace Prize Laureate Desmond Tutu who died on Sunday aged 90 years.

    In a message of condolence to President Cyril Ramaphosa, the People of the Republic of South Africa, and the family of the departed Nobel Laureate, President Kenyatta mourned the ever-smiling Archbishop Desmond Tutu as an African icon of freedom, peace and reconciliation.

    “The passing away of Archbishop Desmond Tutu is a big blow not only to the Republic of South Africa where he leaves behind huge footprints as an anti-apartheid hero but to the entire African continent where he is deeply respected and celebrated as a peacemaker.

    “Through his distinguished work over the years as a cleric, freedom fighter and peacemaker, Archbishop Tutu inspired a generation of African leaders who embraced his non-violent approaches in the liberation struggle,” President Kenyatta mourned the former head of the South African Anglican Church.

    President Kenyatta wished President Cyril Ramaphosa, South Africans and the family of the departed prelate God’s comfort as they come to terms with his demise.

    “To my brother President Cyril Ramaphosa, the People of the Republic of South Africa and the family, friends and relatives of Archbishop Tutu, I pray to God to cover you all with his calming fortitude during this difficult period of mourning,” President Kenyatta condoled.

    Born in 1931, Archbishop Desmond Mpilo Tutu was a long-serving Anglican Church cleric and anti-apartheid campaigner who won the Nobel Peace Prize in 1984 and was later appointed to chair his country’s post-apartheid Truth and Reconciliation Commission.

  • World ignoring huge tragedies, sorrowful Pope Francis says

    Pope Francis has warned that the world is becoming so desensitized to crises and suffering that they are happening now while hardly being noticed.

    In his annual Christmas Day message, the pontiff pointed to the ongoing turmoil in Syria, Yemen, and Iraq, as well as in areas of Africa, Europe, and Asia.

    He also said the effects of the pandemic threatened efforts to resolve conflicts on an international level.

    He spoke outdoors again this year after making his speech indoors last year.

    Thousands of Catholic faithful – wearing face masks amid Covid precautions – watched in St Peter’s Square at the Vatican as the Pope delivered his Urbi et Orbi address from the balcony of the Basilica.

    Pope Francis warned about the social consequences of the pandemic, saying there was “a growing tendency to withdraw… to stop making an effort to encounter others and do things together”.

    He said that “on the international level too there is the risk of avoiding dialogue, the risk that this complex crisis will lead to taking shortcuts rather than setting out on the long path” to resolve conflicts.

  • East African Business Council calls for dialogue to end Non-Tariff Barriers

    Wednesday, 15th December 2021, Arusha, Tanzania: The East African Business Council (EABC) is calling for bilateral dialogue to eliminate all outstanding Non-Tariff Barriers (NTBs) between Kenya and Uganda to boost trade.

     

    In line with the spirit of the Treaty for the establishment of the East African Community, the EABC urges the Republic of Kenya and the Republic of Uganda to hold a bilateral dialogue to avoid a trade stalemate and retaliation due to the imposition of NTBs. EABC believes that retaliation is not and should not be the ultimate solution but rather the two sisterly nations should sit together to resolve all outstanding issues amicably.

     

    Intra-EAC trade is currently low at approximately. 15% and this low figure is attributed due to the denials of preferential market access to EAC originating products and new trade measures on retaliation will reduce trade further, affect employment, market access, economies of scale of our industries and the well being of East African.

     

    It should be noted that not only do NTBs rise transaction time & the cost of doing business across borders but also set back the competitiveness of products originating from the EAC region.

     

    Two key issues that EABC has identified and yet are critical in resolving persistent and mushrooming NTBs are: 1)The absence of an effective EAC trade dispute settlement mechanism i.e. EAC Trade Remedies Committee and 2) the slow pace of resolution of NTBs by the EAC Reginal Monitoring Committee (RMC). This is evident as per the recent Sectoral Council of Trade, Industry, Finance and Investment (SCTIFI) meeting of November 2021- only 2 NTBs were resolved and 12 remained outstanding.

     

    On behalf of the East African business community, the East African Business Council (EABC) urges:

     

    1. All EAC Partner States to eliminate all sorts of barriers imposed on goods and services produced from within the EAC bloc as NTBs hinder the free movement of goods as enshrined in the EAC Customs Union and Common Market Protocols at the detriment of East African manufacturers and traders – importers & exporters from both countries.

     

    2. EAC Partner States to ratify Article 24 (2) of the EAC Customs Union Protocol to pave way for the operationalization of the EAC Trade Remedies Committee.

     

    Article 24 of the EAC Customs Union Protocol provides for the establishment of the EAC Trade Remedies Committee tasked to handle matters of Rules of Origin, antidumping measures, subsidies and countervailing measures, safeguard measures and Dispute Settlement Mechanism. Non-existence of the Committee on Trade Remedies makes it impossible for the EAC Council of Ministers to refer matters on the elimination of NTBs to the Committee as is provided for in the EAC Non- Tariff Barriers Act, 2017 (Article 12 (2), (3) and (4).

     

    3. The EABC cautions on retaliation by imposing NTBs as it set back the progress and gains made in terms of Intra-EAC trade; Elimination of current trade barriers and reduces investors’ confidence and predictability of the business environment in the EAC bloc.

     

    4. The EABC urges for the quick convening of the bilateral public-private dialogue between Kenya and Uganda to find win-win lasting solutions on the elimination of NTBs to boost trade, economic growth and jobs for the prosperity of all East African citizens.

  • Kenya Banks on the US market in push for international tourism recovery

    Hon Najib Balala addressing media in a past event

    NAIROBI, DECEMBER 09, 2021: Kenya is banking on the North American Market to boost its international tourism numbers and hasten the sector’s recovery, Tourism and Wildlife Cabinet Secretary Najib Balala said.

    The country is among destinations promoting their tourism products and offerings in this year’s United States Tour Operators Association (USTOA) Annual Conference & Marketplace that will close its curtains tomorrow at Manchester Grand Hyatt, San Diego.

    The conference with 144 active members across the globe provides a forum to meet with top tourism executives, Tour Operator members on a one-to-one basis. Participants also get the chance to gain invaluable insights into the North American travel market and the latest factors and trends affecting the industry and travellers across the globe.

    In his recorded message to the conference, CS Balala said the Covid-19 pandemic has taken toll on the travel sector and called for concerted efforts towards its mitigation even as travels resume.

    He said the conference comes at a time when more synergies were required among players in the sector to protect the gains recorded in the tourism business in the recent past. “With most people from the US and the larger Europe vaccinated, there is now a great urge for travellers to venture out and experience the world. We want to be at the forefront during these considerations.

    As North Americans look to travel to Africa during their next big vacation, there is an opportunity to create greater travel interest in Kenya. This interest will be the basis of returning our numbers or even improving them in the future” commented the CS.

    The CS also noted that Kenya would leverage the opportunity to rally the US travel trade and stakeholders participating in the event to support conservation efforts, highlighting the Magical Kenya Tembo Naming Festival which aims to raise funds towards the conservation of Elephants in the destination.

    The destinations marketer, Kenya Tourism Board (KTB) which is a keynote sponsor of the 2021 USTOA Annual Conference & Marketplace will have an opportunity to address the gathering during the opening session and will have a full appointment schedule with tour operators present. KTB CEO Dr Betty Radier says “participation in this event presents us with an opportunity to influence greater consideration for Kenya as a tourism destination among U.S travellers. We shall also have an opportunity to speak about Kenya’s unique selling propositions including the direct flight to New York and other developments in the destination such as improved transport infrastructure,” said Dr Radier.

    The USA is traditionally Kenya’s leading tourism source market. The market recorded the highest arrivals into Kenya with 108,072 visitors contributing 16.3% of the total arrivals between January to October, 2021.

    Kenya enjoys non-stop access from the market with 5-weekly flights from JFK to Nairobi scheduled by Kenya Airways from December 2021.

    Airline access remains critical to the sector’s growth, with several carriers offering one-stop services into Nairobi from US gateways including Qatar Airways.