Coca-Cola Unveils Nationwide Promotion Offering Over 2 million Kenyans a Chance to Win Cash

CocaCola Company will be rewarding over two million winners with a total of Ksh.163 million up for grabs, the campaign promises to make a real difference for Kenyans across the country.

Coca-Cola has launched a new national promotion dubbed “Kachingching na Coke”, which offers consumers the chance to win millions in cash prizes. With over two million winners and a whopping KSH 163 million up for grabs, this campaign promises to make a real difference for Kenyans across the country.

“Kachingching na Coke” is part of Coca-Cola’s continued promise to bring exciting campaigns and promotions to Kenyan consumers. The 13-week campaign, kicking off May 20th, 2024, underscores this ambition by offering every Kenyan a chance to be a winner.

“At Coca-Cola, we have consistently strived to create magical experiences for our consumers,” said Monique Katana, Coca-Cola Kenya Frontline Marketing Director. “From the FIFA World Cup Trophy Tour, Coke Studio™ or Christmas, we have brought joy and happiness closer to Kenyans through our brands. This year, again we are bringing the Coca-Cola magic by rewarding over 2 million Kenyans with a record-breaking KSH 163 million in prizes,” she adds.

The “Kachingching na Coke” promotion offers instant daily cash prizes ranging from KSH 50 to KSH 10,000 delivered straight to your mobile money wallet. Plus, there is a chance to win the life-changing weekly grand prize of KSH 1 million for 13 weeks.
To participate, simply purchase any Coca-Cola beverage in a 200ml, 300ml, or 500ml returnable glass bottle. Look under the crown for a unique code, then SMS the code for free to 40111 and stand a chance to win. The participating promotion packs include the various brands, including Coca-Cola, Fanta, Sprite, Krest, Stoney, and Schweppes.
“For 138 years, Coca-Cola has lived by one purpose, to refresh the world and make a difference. In Kenya, we have shared this purpose with our consumers for over 75 years,” said Isabelle Kariuki-Rostom, Senior Marketing Director, Coca-Cola East, and Central Africa Franchise.

“This campaign is our way of showing that we are here to support and uplift the Kenyan people. Whether it is taking a refreshing break during a busy day or catching up with friends over a cold Coca-Cola, our beverages are moments of refreshment, connection, and with this campaign the joy of being a winner.” she concludes.

The nationwide “Kachingching na Coke” campaign is open to all Kenyans above the age of 18.

The CocaCola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes CocaCola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.