Francis Karugah, alias MediaMK, VP Kenya, and Indahush
indaHash, the globally acclaimed influencer marketing platform and a proud part of the Araby Ads Group, announces its expansion into the Kenyan market. This strategic move is in line with indaHash’s vision to further cement its presence in the African market, following its impactful footprint in South Africa since 2017 and successful collaborations with clients like the South African Tourism Board.
Locally, indaHash has executed campaigns for brands like Carrefour, MasterCard, and Kenya Airways.
Innovating Influencer Marketing in Africa
Since its inception in 2016, indaHash has revolutionized influencer marketing across 115 markets, conducting successful campaigns for over 600 brands with its network of over 1 million influencers. The entry into Kenya signifies indaHash’s commitment to expanding its expertise and innovative solutions in Africa, with a history of effective campaigns for various African clients. As part of Araby Ads Group, headquartered in Dubai, indaHash benefits from the group’s pioneering role in ad tech and e-commerce marketing. indaHash’s Comprehensive Managed Services:
indaHash operates with flexible pricing models and collaborates with a diverse range of creators, including mid-tier, top-tier, micro-influencers, and nano-influencers, to cater to varied campaign needs and budgets.
Leadership and the New Team in Nairobi:
Francis Karugah, an award-winning former executive of WPP-SCANGROUP with 14 years of experience in East Africa and a trailblazer in influencer marketing strategies, has been appointed to head IndoHash’s operations in Kenya. Under his leadership, an experienced team based in Nairobi will be responsible for driving the platform’s growth in the Kenyan market, leveraging global insights and local expertise. The Kenyan team also includes seasoned influencer marketers, Caleb Ochenge and Judith Ochieng, who have been at the forefront of driving innovation and best practices in the East African influencer marketing space for the last five years.
With its expansion into Kenya, indaHash is set to empower local brands with its sophisticated managed service and SaaS solutions, driving innovative and impactful influencer marketing strategies. For influencers and creators, indaHash will offer best-in-class creative strategies, exposure to global markets, robust reporting templates, and best-in-class engagement practices.
Barbara Soltysinska, CEO of indaHash, shares her vision: “Our experiences in South Africa and with other African clients have shown us the vibrant potential of the African market. Kenya, with its dynamic digital landscape, is an ideal next step for indaHash. We’re excited to offer our unique blend of technology and creativity to the Kenyan brands.”
