Kenya’s number one retail chain, Naivas Supermarket today opened the doors of its newest outlet in Tudor, Sabasaba, Mombasa City. The new store will be the supermarket chain’s 11th branch in the coastal region and 99th branch countrywide officially marking the close of the #RoadTo100.
The next outlet that Naivas opens will be it’s 100th branch making it the first supermarket chain in the country’s history to hit triple digits in branch network.
“This is not us just expanding our branch network to hit a high store count, but a very calculated and strategic move leading the way in meeting customers right where they are. As always, our commitment is to Kenya and this new development is informed by the needs of the Tudor shoppers as informed by research and insights into the region. It’s about providing new avenues for customers to get what they need, whenever and wherever they need it. With modern retail having very little penetration, the opportunities are immense, and we shall continue trailblazing in filling these gaps. The new store is designed to make shopping quick and easy for area customers and even beyond as it is strategically located within an area that is served by several matatu stages,” said Andreas Von Paleske, Naivas Chief of Strategy.
“The new outlet, though an express store format, has a well thought out product range offering, an assortment of farm fresh produce, dairy and meats, fast moving consumer goods and general merchandise and delivering it all with the unmistakable Kenyan hospitality,” concluded Andreas von Paleske.
As has been the culture of every branch opening, Naivas intends on living up to its brand promise; saves you money, by ensuring shoppers enjoy exclusive sales offers to residents of the greater Tudor area.
The next branch opening is #The100 a moment of victory not just for the brand but Kenya at large.
