The leading retailer in the greater Eastern Africa region is kicking off its new financial year with a loud bang, returning to Kisii town close to 13 years since it first opened an outlet there in November of 2010.
The newest Naivas outlet, which is the 96th branch of the supermarket is a Hypermarket and will be among the top 10 branches in physical size that the retailer operates making the #RoadTo100 a lot more exciting.
The branches all located in Kenya, are spread across 24 towns and cities in the country. This is the greatest number of branches that any Kenyan supermarket chain has ever operated, and we are all witnessing history in the making.
The hypermarket covers 32000 square feet of trading space and sits in a mixed-use development, the first of its kind in the County.
This development is a much-needed facelift for the town which has been on an upward trajectory in terms of economic development.
Beyond where the outlet is set up, the store itself bears an elevated look and feel compared to its predecessor which will be marking its 13th birthday this November.
“This new store is truly a triumphant return to the town shoppers have continually asked for a more modern and bigger space and I am truly proud of how we’ve innovated to offer exactly what our customers asked for and in more ways than one exceeded their expectations. Naivas as always lives up to its brand promise of “saves you money” which is ingrained in our DNA and setting up shop within our communities is one sure way of doing that. As has been the tradition in every branch opening, Kisii residents will enjoy a 4-week campaign dubbed “Gusii mokaboria tokabaigwa” Translating “Kisii you asked and we listened”. This outlet is birthed by the ask of the people of Kisii. We listen to our customers, and this move underscores our commitment to making shopping experiences for all customers across Kenya more affordable, more convenient and most importantly dignified. The outlet has been long awaited by our customers who have basketfuls of expectations from us and as usual, we shall deliver nothing short of a world-class shopping experience crowned by the unmistakable Kenyan hospitality as only we can offer,” remarked Willy Kimani, Naivas Chief Commercial Officer.
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