Football Kenya Federation Premier League side, Shabana FC, is intent on changing its fortunes in this year’s local football season after receiving a boost of Kshs 75 million from Kenya’s leading gaming firm, SportPesa.
The sponsorship will cover three years with Shabana FC receiving Kes 25 million annually. The club which narrowly survived relegation last season after finishing 14th in the league now faces an uphill task in the new season that begins on August 24, 2024.
“This is a partnership and we are more than dedicated to making it a win-win collaboration. It is more about the commitment and impact and this promises a good fan experience which will attract much more talent,” said SportPesa Partnerships Manager Willis Ojwang.
He was backed up by SportPesa Head of Operations, Benard Chauro, who reiterated SportPesa’s purpose in developing sports in the country.
“Today marks another big milestone for us in the sponsorships and partnerships realm. We have been in this game for a while and going forward, the players should know that they have a reliable partner who can guarantee their success,” he commented.
With the partnership secured, Shabana FC was further challenged to nurture talents that eventually feed into the club’s talent pipeline.
“This partnership presents an opportunity to ensure a collaborative network for all stakeholders involved. Going forward, this should open a fruitful engagement to improve the outcomes. The youth are being given a chance to put themselves forward and make good from the efforts at hand.” said Innocent Muganda on behalf of the BCLB Chair, Jane Makau, as he lauded SportPesa for impacting the community positively.
Kisii Governor and Shabana FC patron, Simba Arati, acknowledged Shabana’s readiness to host its matches this season in the home ground which was closed for the better part of last season for renovations.
“Shabana used to host its matches at the Raila Odinga Stadium in the neighboring Homa Bay County with Gusii Stadium facing challenges but I’m happy to inform you that the pitch is ready for use.”
The partnership unveiling was also graced by the club’s fan association from different regions of the country who were grateful for the support. “Three years ago, we were at the National Super League (NSL) which was challenging competitively but we were able to draw out a clear vision. In those 3 years, we have achieved beyond our set goals. It is my promise to our partners that we will achieve our set goals even as we target the continental championships.” Said the Shabana Fan Association Representative, Onyonka.
Shabana FC is poised to begin their highly anticipated season on a high note, facing off Bidco United in a thrilling opening match this Saturday. The clash, set to take place at Thika Sub-County Stadium, marks the beginning of a new chapter for Shabana FC as they aim to solidify their status as contenders in the league.
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